Creating a Marketing Plan You Can Actually Stick To
- bbifmarketing2024
- Nov 5
- 1 min read
Simple steps for staying consistent (even on busy weeks)
Marketing doesn’t have to be overwhelming. The best plan is one you can actually follow. Skip the complicated strategies, stick with something simple and doable.
Why Simple Works
Many small business owners give up on marketing because their plans are too complex. You don’t need a big strategy, just a clear, focused approach that fits your time and energy.
A Simple 3-Step Marketing Plan
1. Set Clear, Measurable Goals
Pick 1–2 goals you can achieve in 90 days
Make them specific:
Grow IG followers by 50
Book 5 new clients
Sell out a product
Avoid vague goals like “get more business”
2. Know Your Audience
Who are you trying to reach?
What do they need help with?
Where do they spend time (Facebook, Instagram, TikTok)? Speak directly to their needs and habits
3. Choose What You Can Maintain
Pick 1–2 things you can do consistently:
Post 2–3 times a week
Send a monthly email
Attend one networking event
Write it down and check in weekly
Final Tip: Simple is sustainable. A basic plan that you actually follow is better than a perfect one you drop.
Start small, stay steady, and adjust as you grow.
