How to Build a Social Media Presence on a Small Budget

Your business deserves to be seen. You don’t need a big budget,  just the right steps to make it happen.

Choose One Platform and Keep It Simple

Don’t try to do everything at once. Pick one place to start—where your audience already hangs out.

• Facebook, Instagram, or TikTok are strong options

• Posting 2–3 times per week is enough

• Use Canva to create posts fast—tons of free templates

• Batch content once a month: 1 idea = photo + video + story

Show Up, Be Real, and Stay Consistent

People want real, not perfect. Behind the scenes content gets more engagement than overly polished posts.

• Share quick snaps of your day-to-day (packaging, meetings, projects)

• Keep it honest and relatable

• Accounts that post regularly grow 2x faster

• Spend 10 minutes a day engaging: reply to comments, DMs, or comment on others’ posts

Boost Smart, Track One Thing

When you’re ready, try small ads to boost visibility.

• Boost your best post for $5–$10/week

• Target your local area (within 10–25 miles)

• Focus on one metric (follows, likes, link clicks)

• Review monthly, adjust slightly, and keep going

Final Tip: Social media success isn’t about doing more—it’s about doing the right things consistently.

Start small. Stay steady. Watch your brand grow.