When and How to Reinvest in Your Business

Spend smarter by prioritizing what actually helps you grow

Making money in your business is exciting but knowing where to reinvest it can be tricky. The key is to put your dollars toward things that either save time, increase revenue, or improve the customer experience.

Know When You're Ready to Reinvest

Before spending, check in with your business:

• Are your basic expenses covered?

• Do you have a cash cushion for slow seasons?

• Is the investment tied to a clear goal (like increasing sales or saving time)?

If the answer is yes, you're in a great spot to reinvest.

What to Prioritize First

Not all investments are created equal. Focus on what brings the highest return.

• Marketing: Need more customers? Invest in ads, brand design, or email tools

• Inventory or Equipment: If you're selling out or wasting time with outdated tools, it's time to upgrade

• Hiring Help: If you’re doing everything and it’s slowing you down, outsource admin, fulfillment, or social media

• Systems: Invest in CRMs, scheduling software, or automations to run more efficiently

Ask yourself: Will this help me grow or free up my time?

Make It Measurable

Before spending, define what success looks like. Whether it's an increase in revenue, saved hours, or new leads, track the results. Reinvestment should move your business forward not just keep you busy.

Final Tip: Reinvest with purpose, not pressure. Start small, track your return, and build on what works. Every dollar should help you work smarter, not harder.